Tenant Profile
-
Address:
122 West 26th Street Suite 604
New York, NY 10001 -
CATEGORY:
Textiles, Home & Garden, Public Relations, Design, Architecture
-
PRODUCTS AND SERVICES:
Strohl & Company addresses the publicity and promotional needs of companies in the design field. Among our clients are many leading US architects, interior designers, showrooms and furnishings design firms.
CURRENT/RECENT NEWS & FEATURES PLACEMENTS
Architectural Digest – August 2009 cover feature
Architectural Digest/Germany
Architectural Digest/Russia
Better Homes & Gardens
California Home & Design
Casa y Jardim/Portugal
Casa: Estilo e Decoração/Brazil
Connecticut Cottages & Gardens
Contract
Elle Décor
Florida Design
Hamptons Cottages & Gardens
Hospitality Design
Interior Design
Interiors
Luxe Magazine
Metropolitan Home
New York Social Diary
New York Spaces
Open House New York/LXTV
The Daily News
The New York Post
The New York Times/Home Section
The San Francisco Chronicle
This Old House
Trends/US and Asian Editions
Veranda
Western Interiors (final issue)
And the list goes on… -
HISTORY:
Strohl & Company was founded by Mike Strohl in 1985 to address the publicity and promotional needs of companies in the design field. Among our clients are many leading US architects, interior designers, showrooms and furnishings design firms.
Our clients rely on us to plan and execute communications and media strategies that generate significant results by increasing sales-directed brand awareness.
Strohl & Company maintains excellent in-depth day to day working relationships with editors of all national media covering design. The firm also works with design editors of regional and local media throughout the United States, as well as the producers of local and national television programs that cover design.
We are a go-to resource for many top tier editors who rely on us to keep them up to date on news and feature opportunities involving our notable clientele.
We also work extensively with design and architectural magazines in Latin America, Europe, and the Far East, Australia and New Zealand.
We accomplish what the big agencies do without the big agency price tag.
In addition to placing project/product-related news and feature stories, services offered by Strohl & Company include:
• Pro-active outreach to develop media relationships, seek out media opportunities, track placements as they occur, and increase brand awareness and product visibility.
• Placement of personality driven feature and lifestyle stories to bring depth to a brand’s image.
• Media tours and events to introduce products to key media in face-to-face meetings.
• Trade show support to ensure media (trade and consumer) and industry awareness of new products and the trends that they may represent.
• Strategic planning to identify and maximize opportunities with enough lead time to take advantage of them.
• Special events to promote brand awareness and company visibility.
• Grassroots local and regional programs to promote the brand at the consumer level.
• Strategic partnerships to increase brand strength through relationships with complementary brands and companies.
• Preparation of news releases, press kits, brochures and other collateral materials.
• Arrangement of product introductions, press openings and other events.
• Arrangement and supervision of studio and location photography.
• Arrangement and placement of limited advertising.
• Development of book projects.
• Consultation on licensing programs.
• Consultation on personal publicity
Mike Strohl’s broad public relations background also includes work for such diversified clients as AT&T, Johnson & Johnson, Joseph E. Seagram & Son, American Express, The New York State Bankers Association, the German and Trinidad & Tobago tourist boards, Susan Bennis/Warren Edwards shoes, and others.
Mike Strohl is the author of the books “New American Style” and “Home Styling” published by PBC International. He has been a guest lecturer on design publicity and promotion at New York University, The New School, the D&D Building and before groups of interior designers in other countries.
- WEBSITE:
- CONTACT: